About BonusRated

Bonus Rated is an independent performance marketing and publishing company founded in 2022, headquartered in Copenhagen, Denmark. We specialise in data-driven analysis to help players find genuine value in casino bonuses and betting promotions.

Our Methodology

BonusRated’s unique bonus evaluation methodology was developed by Martin Eriksen, an iGaming industry expert with deep experience in bonus mechanics, player value analysis, and probability modelling.

Our scoring system uses objective metrics—wagering requirements, maximum win caps, expiry periods, game contributions, and RTP-based probability calculations—to determine the real cash value of any bonus or free bet offer. Learn more on our How We Rate page.

Our Mission

The casino bonus and betting promotion landscape is cluttered with misleading claims and inflated figures. A “£500 bonus” might sound generous, but when paired with 40x wagering requirements and a 7-day expiry, the real value is often far less than advertised.

We created BonusRated to cut through the noise. Our proprietary analysis system evaluates every bonus and free bet offer using objective metrics: wagering requirements, maximum win caps, expiry periods, stake return conditions, and game contributions. The result is a clear, comparable rating that reflects genuine player value.

We only feature operators licensed by the UK Gambling Commission, ensuring you’re always playing at regulated, trustworthy sites.

Our Values

Transparency First

We analyse every bonus using objective metrics, not affiliate commissions. Our ratings reflect real player value.

Data-Driven Analysis

Our proprietary scoring system evaluates wagering requirements, max wins, expiry times, and conversion rates.

Player-Focused

We exist to help players make informed decisions. Every recommendation prioritises your interests.

Independent Reviews

Our editorial team tests and verifies every offer. We only feature UKGC-licensed operators.

How We Make Money

BonusRated operates on a referral marketing (affiliate) model. We earn commission when readers click our links and subsequently sign up or deposit with our partner operators.

This does not affect our bonus evaluations or reviews. Our ratings are calculated using objective, data-driven metrics—wagering requirements, max win caps, expiry times, and probability-based modelling—regardless of our commercial relationships. Many highly-rated offers on our site are from operators we have no affiliate relationship with.

About Us